Services
Data Cloud puts all of your data to work for your customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of your CRM. Data Cloud is about more than just bringing data together. It’s about bringing entire organizations together around the customer to improve experiences and drive growth.
Unify your enterprise data
Data Cloud eliminates data silos, creating a single platform to access and leverage all your Enterprise Data. Seamlessly integrate structured and unstructured data (PDF’s, emails, call transcripts) into Salesforce with our library of connectors and leveraging zero copy integrations from Snowflake, Redshift, BigQuery, and Databricks.
Harness the power of metadata
Data Cloud is built on Salesforce’s foundational metadata layer, which provides a common language that integrates all Salesforce applications and low-code platform services including Einstein AI, Flow for automation, Lightning for UI, and Apex for deep, pro-code customization
Drive AI results from your data
Data Cloud unlocks the power of generative AI, grounded with your company's data, delivering trusted, secure, and relevant outcomes without expensive model training. Plus, seamlessly integrate external predictive models with Bring Your Own Model for enhanced workflows and insights.
Reduce churn
Identify customers at risk of churn based on early warning signals from IOT, product, and device telemetry data, and address customer issues the moment they occur. Drive proactive omni-channel communications about service disruptions to impacted customers at the moment of impact.
Accelerate adoption and success
Trigger personalized onboarding journeys and offer relevant educational resources based on purchase and adoption data, and proactively identify when a customer needs help based on web engagement data from your support site.
Optimize service operations
Connect CRM, case, billing dispute, telemetry, and customer feedback data to gain a comprehensive understanding of service operations and customer health across the business. With prebuilt dashboards, service leaders can get access to key metrics like customer satisfaction scores, case resolution times, and agent productivity to better understand service performance.